Big Clean Switch

Social business promoting clean energy. Creates modular switching journeys for clients to promote to their customers.

A robust, modular back-end system to manage all of Big Clean Switch’s brand campaigns.

Imagining a cleaner future

Big Clean Switch was founded by Jon Fletcher, a sustainability specialist with a background in communications, in late 2015. Jon realised he could use the marketing power of big brands to get people to switch to cleaner energy providers. The interest was there – and Big Clean Switch quickly began to grow.  

They started their journey using existing tools, but soon realised they needed to invest in a unique back-end system. Jon envisioned a modular system that his team could use to make bespoke switching journeys for big-name clients. He just needed to find the right technical partner to create it.


“Right from the initial session, it was clear that CookiesHQ were the right choice. [Their] openness is invaluable, far removed from a conventional ‘client-agency’ dynamic.”


- Jon Fletcher, Co-founder of Big Clean Switch

Understanding the company vision

Big Clean Switch approached us this past summer, looking for a development agency to help them bring their vision to life.

Following a promising discovery workshop, we came away with a clear understanding of their vision and commitment to promoting renewable energy.

Like many of our existing partners, it was clear that Big Clean Switch are innovative and committed to making a positive change in the world. We leapt at the chance to work with them.

We are currently building a user switching system that will be rolled out to eco-conscious brands worldwide. Watch this space!

Technologies used: Heroku, Mailchimp, Ruby on Rails, WordPress

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