With Christmas just around the corner, I thought I would share 3 books that I have enjoyed in 2020 that would make an ideal gift for the entrepreneur in your life. Each book provides you with the knowledge you need to give your business a real boost and lays out clear, logical actions to take you to the next level.
With outcomes like that, these books are truly the gifts that keep on giving!
Building a StoryBrand by Donald Miller
One of my favourite classics, where Miller Donalds takes you on a journey to discover how to position your brand in a world of “me me me”. When you’re so involved in your business it’s easy to forget that your customer needs to be the hero of the story.
Building a StoryBrand encourages you to take that step back and truly look at the value you provide for people who use your product or service and walks you through weaving that value throughout your marketing messaging.
Traction by Gabriel Weinberg & Justin Mares
Everyone loves a good plan, and that’s what Traction delivers! In this book, Gabriel and Justin expose to you their Bullseye framework which lays out a set of logical steps and actions you can take to make your startup or product more visible in your market.
The addition of plenty of real-world examples and interviews with start-up founders shows you exactly how the framework can be successfully applied, making it the ideal gift for anyone involved in growing or marketing a business.
The Mom Test by Rob Fitzpatrick
This is one of my all-time favourites, and a book I recommend to any new entrepreneur I chat to! The Mom Test is a massive eye-opener on how to conduct unbiased user research. I’m often going on about just how important good research is if you’re looking to build a digital product and The Mom Test equips you with the tools and knowledge you need to avoid making some potentially very expensive mistakes.
Rob Fitzpatrick highlights the dangers of focusing too much on your customers’ opinion of your solution, rather than the facts about their problem and I would put this top of the reading list for anyone even starting to think about developing an MVP in 2021.