Social media algorithms featured image
February 19, 2018

How to use social media algorithms to your advantage

Social media for many years, embodied the purpose of bringing people together, to connect and create communities. For so long, we've been accustomed to being able to upload what we want and…
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January 16, 2018

Voice search optimisation

I remember when I first started to play around with voice search. Back then, I was convinced that it was just a gimmick and would barely serve a purpose in…
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Woman sat crossed legged in front of laptop
December 5, 2017

Could your brand benefit from influencer marketing?

Word-of-mouth is one of the most valuable forms of marketing for any brand or business out there. In the new online world of digital relationships, word-of-mouth extends way beyond family and…
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many books on their side with the spine facing forward
November 21, 2017

How keywords can make or break your website.

Search Engine Optimisation is the most fundamental element to your website. Even we use it! SEO is a marketing method that focuses solely on organic search results (non paid). It…
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Cup of black coffee sits next to laptop
October 27, 2017

Three Reasons to build a Progressive Web App

What is Progressive Web App? Progressive Web App is an in web browser app, that uses modern web proficiencies to deliver a unique user experience. They’re downloadable on the user’s…
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Incredibly messy house
July 27, 2017

Why devoting time for refactoring is essential

Justification for refactoring seems to be less tangible than test coverage, because many see their apps as "if it works, why touch it?". But there are many advantages to dedicating…
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Honey dipper on top of two jars of honey
April 20, 2017

The importance of creating a ‘sticky’ website

A sticky website is a site that keeps people engaged and entices them to hang around your site for longer than usual. It’s “sticky” because people don’t want to leave, or…
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Laptop open on a desk with analytics displayed
March 29, 2017

Why we use Segment with e-commerce platforms

Knowledge is power! Tracking data on your online store allows you to understand your customers, their journeys, their behaviour and their barriers.
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Apps displayed on an unlocked mobile phone
March 15, 2017

The dangers of ‘dark social’

'Dark social' is not that dark but its impact is growing and it should be recognised and monitored. So what is it and how can you take control of your…
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