Free report

Equity fundraising: A crash course

Thinking of raising money for your business? Brush up your equity fundraising knowledge with this free report from CookiesHQ and GS Verde Group.

The report covers:

  • Introduction to equity finance

    What are the pros and cons of equity finance for your company?

  • Stages of funding

    From pre-seed to IPO, what are the different stages of equity finance and where do you seek investment at each stage.

  • The basics of shares

    Discover the multiple definitions from ordinary to redeemable shares and how each can benefit the company and shareholders.

  • Valuing your company

    Learn different methods to valuing your company before fundraising and how to calculate your pre and post-money valuation.

  • Capitalisation table

    How to build a basic cap table for your company before and after investment.

  • Investor incentives

    Discover more about SEIS and EIS schemes.

  • Vocabulary index

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CookiesHQ is a software development company and technical partner for businesses. Since 2011, we’ve worked with dozens of startups and scale-ups. Naturally, we’ve built up a wealth of knowledge that we hope to share with you to kickstart your business journey.

We have helped multiple startups build, launch and scale their MVPs, such as Pulsenotes and Good Sixty. This has shown us the ideal process that entrepreneurs should take to validate their business idea to raise further investment.

If you are looking to raise funds so that you can develop your digital product, we are more than happy to have a chat (we can’t wait to hear about your big idea!).

Our friends over at GS Verde group are a multi-discipline professional services group, consisting of law firm Greenaway Scott, and financial specialists Verde Corporate Finance. The innovative group structure enables the Group to advise companies on many facets of mergers & acquisitions, investments, and legal matters.

We hope that you enjoy this free report!

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We have over 9 years supporting passions and developing amazing products. We run events, record podcasts, maintain open-source code and resources for everyone to enjoy.